How to Write a Public Relations Cover Letter Email That Stands Out

Crafting a compelling public relations cover letter email is crucial to showcasing your skills and making a positive first impression. It serves as a gateway into the hiring process, providing you with an opportunity to highlight your qualifications and how they align with the specific role you’re applying for. By understanding the key elements of a strong public relations cover letter email, including your writing style, tone, keywords, and overall presentation, you can effectively communicate your value to potential employers.

Elements of a PR Cover Letter Email

A well-crafted cover letter is your ticket to a PR dream job. To make it the best it can be, follow the simple structure below:

1. Header

• Your Name
• Street Address or PO Box
• City, State, ZIP
• Email Address
• Phone Number
• Today’s Date

2. Salutation

Start with a professional greeting. If you know the hiring manager’s name, use it:

• “Dear [Hiring Manager Name],”

If you don’t know the name, use a generic salutation:

• “Dear Hiring Manager,”

3. Introduction

Grab the reader’s attention with a strong opening statement. Briefly highlight your relevant skills, experience, and why you’re interested in the job.

Example:

“I am writing to express my keen interest in the Public Relations Specialist position at ABC Communications. With my proven track record in media relations, community outreach, and social media marketing, I am confident that I can make a significant contribution to your team.”

4. Body

In this section, highlight your key skills and experience in more detail. Use specific examples to demonstrate your abilities. Quantify your results whenever possible.
Consider using bullet points or numbered lists for easy reading:

• Led media relations campaigns for several high-profile clients, resulting in increased brand visibility and positive media coverage.
• Developed and implemented social media strategies that increased follower engagement by 20%.
• Organized and managed community outreach events that fostered relationships with key stakeholders.

5. Call to Action

End with a strong call to action. Express your interest in scheduling an interview and reiterate your enthusiasm for the job.

Example:

“I am confident that my skills and experience make me an ideal candidate for this role. I would welcome the opportunity to discuss my qualifications further and demonstrate how my passion for public relations can benefit ABC Communications.”

6. Closing

Use a professional closing, such as:

• “Sincerely,”
• “Thank you for your time and consideration,”

Followed by your Typed Name

Remember to proofread your cover letter carefully for any errors before sending it off. A polished and error-free cover letter will make a great first impression and increase your chances of landing an interview.

Seven Sample Public Relations Cover Letter Emails

What is the difference between a public relations cover letter and a public relations cover letter email?

A public relations cover letter is a formal letter sent to a prospective employer to introduce yourself and express your interest in a public relations position. It is typically mailed or emailed to the hiring manager. A public relations cover letter email is a specific type of public relations cover letter that is sent via email. It is typically shorter and less formal than a traditional cover letter, and may include additional information such as links to your portfolio or social media profiles.

What should I include in a public relations cover letter email?

In a public relations cover letter email, you should include the following information:

• Your name and contact information: This should be included in the header of your email.
• The date: This should be included in the header of your email.
• The name of the hiring manager: If you know the name of the hiring manager, include it in the salutation of your email. If you don’t know the name of the hiring manager, you can simply write "Dear Hiring Manager."
• A brief introduction: In the introduction, you should state your name, your interest in the position, and why you are qualified for the position.
• A summary of your qualifications: In the summary of your qualifications, you should highlight your most relevant skills and experience.
• A call to action: In the call to action, you should ask for an interview.

How can I make my public relations cover letter email stand out?

To make your public relations cover letter email stand out, you should:

• Personalize your email: Take the time to personalize your email to each specific job you are applying for.
• Highlight your most relevant skills and experience: Make sure to highlight the skills and experience that are most relevant to the position you are applying for.
• Use strong action verbs: Use strong action verbs to describe your skills and experience.
• Proofread your email carefully: Make sure to proofread your email carefully for any errors.

Thanks so much for taking the time to read this article! I hope you found it helpful. If you have any other questions about writing a public relations cover letter email, feel free to reach out to me. I’m always happy to help. In the meantime, be sure to check out my other articles on public relations and communications. I’ll see you soon!